Satisfied and Dissastisfied Customers
As mentioned a number of times on this website, in unity of Satisfied and dissastisfied customers lies our strength. As individual customers, our bargaining strength is for all practical purposes, non existent. Also, as individual customers, our power to make businesses to listen to us is for all practical purposes non-existent. But if we unite, our bargaining strength and power increases exponentially. We have seen this when the citizens of Delhi joined together to fight against the price hike proposed by BSES.
The objective behind Customer Power Club is to unite as many customers as possible with the objective of obtaining justice for frustrated, ill-treated and unhappy customers. How will we achieve this objective?
On regular basis, we will inform the members of the Customer Power Club details of the companies that ill-treat their customers and urge them to:
(a) Refrain from buying products and services from the defaulting companies.
so as to spread the word.
The above will have a negative effect on the sales and profits of the defaulting company. We hope that this will change the attitude of the company in question towards its customer.
We will also pass on information about companies that treat its customers like “Kings” to Customer Power Club members with a request that they do more and more business with them. This will not only encourage customer friendly companies to continue to treat you, the customer, like “King” but also help Customer Power Club members to make an informed buying decision.